Hi, I’m Jeff.
I’m a creative director and writer with a track record of generating press and online attention. I’m also a stand-up comedian who’s appeared on Netflix and written for filmmaker Michael Moore. Previously, I served as BuzzFeed’s Chief Creative Officer and worked closely with “Zuck” at Facebook to launch Timeline. I’m currently focusing on being happy rather than being right. It’s making me miserable.
SELECTED WORKS
The North Face
Headlines for out-of-home, social, and print to launch The North Face's Vectiv trail running shoe.
Claude.ai (by Anthropic)
Claude, Anthropic’s ethically-driven AI assistant, is designed to ensure secure, trustworthy interactions. I was asked to craft headlines that highlight their focus on safety, privacy, and confidentiality—like this one for Boston outdoor ads.
The Travel Agency (a cannabis store)
Named and created the brand for NY’s largest cannabis retailer. “The Union Square Travel Agency” (now simply “The Travel Agency”) specializes in excursions of the mind and spirit. From interiors inspired by Saarinen's TWA Flight Center to in-store “travel concierges,” this unique theme extends to all consumer touchpoints.
VRBO / Jimmy Kimmel Live! Integration
Guillermo (from Jimmy Kimmel Live! ) proves there’s no better way to gather again after lockdown than in a house from VRBO. Jimmy’s team sent us a note saying this was the first time they ever moved forward with an idea from outside their writers’ room.
The World’s Most Exclusive Website
Made it into NY Magazine’s Approval Matrix and drove over 95,000 visitors to The Olive Garden’s website in one week, leading many to wonder if this trolling of online fame was created on behalf of the “When You’re Here, You’re Family” folks. Hmmm 🤔
The Captured Project
I asked people in prison to paint or draw people I felt should be in prison–the CEOs of companies destroying our environment, economy, and society. The project was featured on NBC and exhibited in NYC’s esteemed Petzel Gallery. 1,000 copies of the collected works sold out in a week.
Tourist Lanes
After anonymously dividing NYC sidewalks into lanes for tourists and New Yorkers, I received praise from Mayor Bloomberg and revealed my identity through a collaboration with Improv Everywhere where we "enforced" the lanes.
Liquid Death
A little something I worked on for Liquid Death. Don’t blink or you’ll miss my cameo.
Hatch “Tuck-Ins”
Hatch is a leader in the sleep wellness space. I named and penned the tagline for their new feature that allows millions of users to record personal goodnight notes for their little ones. Also led creative development of marketing materials for the feature’s launch. (Like this video, which had to be produced on the tightest of deadlines.)
The Snowden Statue
Secretly fused a bust of NSA whistleblower Edward Snowden atop a Revolutionary War memorial in NYC (my identity was later leaked). Though confiscated by police, it sparked international press coverage and debate over whether Snowden's actions were heroic, eventually finding a home in the prestigious Brooklyn Museum.
Hipster Traps
Laid traps around NYC to protect local neighborhoods from an infestation of the highly invasive subculture of hipsters. Racked up a million views in a single day.
TEDx Talk
Shared my experiences creating attention-grabbing art projects around NYC and how “stepping into the unknown” led to their successes. Hopefully, it inspires others to turn their ideas into reality, even if they don’t have all the details figured out from the jump.
Pssst. There’s more to check out in these sections:
BRAND WORK • MISCHIEF • COMEDY • CV