Jimmy Kimmel’s team sent us a note saying this was the first time they've ever moved forward with an idea from outside their writers room.
Fortnight Collective had an assignment for VRBO (a vacation home rental company). They're doing a tie-in with Jimmy Kimmel and asked if I could develop some ideas. Better yet, he let me work with my friend and fellow comedian, Steve Maloy.
We were warned from the get-go they likely wouldn’t use any of our ideas, as their writing team generally handles all this stuff.
That’s par for the course in advertising. When I worked with The Onion on AT&T, they said they'd be "collaborative," but their writers pretty much patted us on the head and told us to scram after the paperwork was signed – not this time!