Given America's influence in the world, we all might be better off if more Americans mingled with the rest of the world. But few Americans hold a valid passport, and the process of getting one isn't helping.
Besides the paperwork, you're usually stuck with an awful photo for a decade. We proposed a way for Virgin to make losing your "passport virginity" sexy.
Pop-up Virgin Passport Centers would have everything needed for an epic passport pic: wardrobe, hair and makeup, perfect lighting, even celebrity photographers. We'd process the paperwork, and if you bought a ticket on Virgin Atlantic, we'd pay the processing fees.
While passport photos must be neutral, you'd also receive the more playful "outtakes" from your photoshoot. These, as well as photos of the experience itself, would be prime candidates for social media sharing.
This would create more eligible cross-atlantic fliers, and they'd likely associate their passports with Virgin. It's an example of how a brand can stay true to their character, be social-media worthy, and also benefit society.