Given America's influence, perhaps Americans should get out and meet the rest of the world. But few Americans hold a valid passport, and the process of getting one isn't helping.

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Besides the paperwork, you're usually stuck with an awful photo for a decade. We proposed a way for Virgin to make losing your "passport virginity" as sexy as the rest of their brand.

Pop-up Virgin Passport Centers would have everything needed for an epic passport pic: wardrobe, hair and makeup, perfect lighting, even celebrity photographers. We'd process the paperwork, and if you bought a ticket on Virgin Atlantic, we'd pay the processing fees.

While passport photos must be neutral, you'd also receive the more playful "outtakes" from your photoshoot. These, as well as photos of the experience itself, would be prime candidates for social media sharing.

This would create more eligible cross-Atlantic fliers, and they'd likely associate their passports with Virgin. It's an example of how a brand can be social-media worthy, benefit society, while also staying true to its character.