Steve Maloy and I were given an amazing assignment by Fortnight Collective–come up with a name and branding for the largest cannabis store in New York state.

We were thrilled when they chose our idea–“The Union Square Travel Agency.” The goal was to create a travel agency that sends you on excursions of the mind and spirit.

Introductory Tagline

Early Stage Headlines

Framing the cannabis-buying experience within a “travel agency” let us avoid the tropes, puns, and cliches associated with the marijuana space. It also elevated our story beyond “getting high,” and towards each individual’s journey of relaxation, creativity, imagination, enlightenment, or pain relief. 

Interior

From in-store “travel concierges” and an architectural style inspired by Saarinen's TWA Flight Center, to posters encouraging shoppers to “visit places you won’t find on any map,” the travel agency theme extends to all touch points of the brand. 

Events

Store Build

Brand Mainfesto

Wild Postings

NYC outdoor campaign to draw attention to the distinction of licensed cannabis retailers

Union Square Travel Agency on The Daily Show

EXPANSION

As they expanded beyond Union Square, the name was simplified to “The Travel Agency: A Cannabis Store.” Here’s their storefront in Downtown Brooklyn.

USQTA Opening on NY1

Opening Night