National Geographic was the first brand brave enough to step and be roasted. (Can’t share the video since Roasts are seen only by the client and Humanaut.)

This was especially cool for me since my first student ad was for Nat Geo.

We’ve roasted a few other brands since, with each one commenting on how the process uncovered valuable insights that have helped guide packaging, advertising, and even product development.

If you’d like your brand to be part of the funniest (and most honest) focus group ever, get in touch.