The MTA’s “If You See Something, Say Something” campaign featured testimonials from New Yorkers who had alerted agents to suspicious activity. Given today's world, it seems just as important to stay vigilant beyond what's directly in front of our eyes. In order to help, I swapped their ads out with my own versions. The five tweaked ads were installed as a set, taking up one side of a train car, and each encouraged viewers to make contact with their elected representatives.

EXAMPLES OF ADS BEFORE BEING "FIXED"

"RESIST" VERSIONS

INSTALLATION

OUT IN THE WILD

Six months after installation, someone tweeted about the project. It received over 65,000 likes and 30,000 retweets within a couple of days, leading to a New York Post story on how the ads were still live on the rails.