Strategy:
New York City real estate brokers always try to paint a rosy picture. Localize.city will tell you the truth, even when it's ugly, so you know you can trust us.
Concept:
Potential buyers/renters are thinking about real estate. We'll stop them in their tracks with a beautiful photo of a home, and then reveal the truth in a bold way.
This strategy/concept was developed into a full campaign by “Interesting Development”
Originally created for social, the strategy and concept eventually became this citywide print and outdoor campaign created by NYC agency “Interesting Development.”
