Hatch, a leader in the sleep wellness space, needed a name for their new feature that lets family members record custom goodnight notes for little ones.
The goal was to come up with a name that not only communicated the benefit quickly but also felt natural in everyday conversation (“Honey, can you send Bobby a ‘Tuck-In?”)
From stories to lullabies, these personalized audio messages help kids drift off to sleep while keeping distant family members close, even when they can't be there for bedtime.
Launch Video
When thrown a last-minute tradeshow opportunity to showcase our new feature, we had to write, shoot, cast, record, and edit a video in fewer than two weeks. Rinee Shah and I collaborated with the great folks over at And/Or to make it all happen.
