To tease the launch of Timeline, which put people’s long-forgotten posts right at their fingertips, we equated using it with going through a old shoebox of memories.
A bunch of Bay Area residents allowed us into their homes to film them going through their own real-life “memory boxes” they hadn’t opened in years.
Launch video
Facebook “Couch Skis” from Exile Edit on Vimeo.
Fellow Facebook-er Ji Lee and I brought the One Club and Facebook together and created NewsFeeder, a (now defunct) website showcasing the most creative Facebook Page posts by brands. It was the first time the creative community had a place to visit when they were looking for examples of world-class publishing on Facebook by brands and creative agencies. Each post was curated by a group of special guests from the creative community whom we selected.
This 404 error (page not found) was tested amongst 5% of English speaking Facebook users. Visitors could start the clock and make peace with the void.
For a limited time, you could order business cards designed with your cover photo. This was the promo I created for the effort.