To tease the launch of Timeline, which would put people’s long-forgotten updates and stories right at their fingertips, we equated one’s first time using it with going through a box of memories. A bunch of Bay Area residents allowed us into their homes to film them going through their own real life “memory boxes” that they hadn’t opened in years.
Fellow Facebook-er Ji Lee and I brought the One Club and Facebook together and created NewsFeeder, a (now defunct) website showcasing the most creative Facebook Page posts by brands. It was the first time the creative community had a place to visit when they were looking for examples of world-class publishing on Facebook by brands and creative agencies. Each post was curated by a group of special guests from the creative community whom we selected.
This 404 error (page not found) was tested amongst 5% of English speaking Facebook users. Visitors could start the clock and make peace with the void.
Cover Photo Business Cards
For a limited time, you could order business cards designed with your cover photo. This was the promo I created for the effort.