To tease the launch of Timeline, which would put people’s long-forgotten updates and stories right at their fingertips, we equated one’s first time using it with going through a box of memories. A bunch of Bay Area residents allowed us into their homes to film them going through their own real life “memory boxes” that they hadn’t opened in years.
Introducing Timeline from Skip Bronkie on Vimeo.
Launch video
Facebook “Couch Skis” from Exile Edit on Vimeo.
Fellow Facebook-er Ji Lee and I brought the One Club and Facebook together and created NewsFeeder, a (now defunct) website showcasing the most creative Facebook Page posts by brands. It was the first time the creative community had a place to visit when they were looking for examples of world-class publishing on Facebook by brands and creative agencies. Each post was curated by a group of special guests from the creative community whom we selected.
This 404 error (page not found) was tested amongst 5% of English speaking Facebook users. Visitors could start the clock and make peace with the void.
For a limited time, you could order business cards designed with your cover photo. This was the promo I created for the effort.