Became a Comedian in Residence

During “Lockdown,” I was introduced to Humanaut and their unique approach to creating truth-based, attention-grabbing work for challenger brands.

Together, we launched an experiment where I ran late-night-show-style “writers’ rooms” on Zoom, where comics and comedy writers applied their process to delivering against a creative brief.

It went pretty well. So, after months of quarantining in New York City, fellow NYC comic Steve Maloy and I drove down to Chattanooga, Tennessee to become “Comedians in Residence.”

Besides coming up with a lot of haha-based branded content, we developed platforms for comics and comedy writers to pressure-test strategies and concepts within the agency.

Oh, and at night we did shows all around the South (outdoors and socially distanced, so don't trip).

We developed this (sold 3 right out of the gate):

And I got to make a Cameo in their work for Liquid Death

---

And if you write a spot, they sometimes let you be in it.

---