A collaboration between BuzzFeed Labs and Improv Everywhere where we imagined what it would be like if Seeing Eye People were on hand to help New Yorkers text and walk. Initially developed for a telecom brand, we ultimately launched it as standalone BuzzFeed content.
Press: Good Day NY / Laughing Squid / Timeout NY / Gothamist / Gizmodo / Design Taxi / WABC7 / News10 ABC / Devour / PSFK / Herald Extra / broken.nl / IlPost / MSN / Thrillist / Egoist / Fox13 / Good
BuzzFeed is known for allowing visitors to leave comments on stories with stickers like "LOL" or "WOW." We created a way for readers to use their face to leave reactions across the site instead. Initially developed by BuzzFeed Labs to promote SONY's new videocamera line, it subsequently became a BuzzFeed site feature.
Developed by BuzzFeed Labs to promote Pepsi Next, the ListiClock told time using thousands of BuzzFeed list-based articles (listicles). Clicking on any second, minute, or hour took you to a list that uses that same number on the flip panel.
Press: New Yorker Magazine / TechCrunch / Slate / Adweek / MediaPost