This bus shelter was the very first ad I ever had run. I was given the image and told to write a line for it. Not the best way to come up with something, but Adweek seemed to like it (below).
One of the first print ads I had run
New York Magazine
Front page of the Daily News, Dec. 2, 1997, after the Mayor had this ad pulled off the sides of buses. I’m thankful for slow news days. It was reported on in the New York Times.
Print ad for Daffy's–Designer clothing 40-70% off, every day.
Hard Rock Cafe
Print ad. Copy: Elvis Presley’s gold lamé suit. Hard Rock NYC. Directly above table #24. With over four decades of Rock ‘N Roll memorabilia on every wall, it may be hard to keep your eyes on the menu. But please try, our chefs work very hard.
At the time, people thought E-Loan was simply a site that pointed you to the best rates. They needed to convey they had consultants on hand to help with your financial needs. Also, they had very little budget, so this seemed like a good solve
Headline (bad scan, sorry): When Columbus landed in the Caribbean, he thought he was in Asia. In his defense, the rum here is pretty strong.
The lower right side of these bus shelter posters explained where each detail was taken from, akin to an answer key. In this case, it’s the engraving of “Haight” on the sidewalk corner at Haight and Ashbury.
Copy: The Bay Area. In detail. Local news, local entertainment, local maps, local shopping, and local links. Brought to you by, well, locals.
Here, the copy on the lower right explains this detail is from The Golden Gate Bridge, rivets 88-90.
T-Mobile (European Launch)
T-Mobile’s flat rate to call across Europe meant they were Making the World and Easier Place to Talk. For T-Mobile’s European launch, we gave airport travelers ice-breakers to back that up, like useful phrases translated into the arriving country’s language at baggage claim.
Lifting a receiver rang a similar phone at an airport in the designated city, one being random. Travelers could talk with others around the world on these 2-minute calls.
This in-flight magazine makes it clear even the best of ice-breakers only gets you two minutes with first-classers.
Metreon Entertainment Center
Teasers for the unveiling of San Francisco’s Metreon, an entertainment complex featuring everything from an IMAX theater to virtual bowling.