The very first ad I ever had had run. I was given the image and told to write a line for it. Not the best way to come up with something, but Adweek seemed to like it (below).
Front page of the Daily News, Dec. 2, 1997, after the Mayor had this ad pulled off the sides of buses. I’m thankful for slow news days.
Hard Rock Cafe
Copy: Elvis Presley’s gold lamé suit. Hard Rock NYC. Directly above table #24. With over four decades of Rock ‘N Roll memorabilia on every wall, it may be hard to keep your eyes on the menu. But please try, our chefs work very hard.
At the time, people thought E-Loan was simply a site that pointed you to the best rates. They needed to convey they had consultants on hand to help with your financial needs. Also, they had very little budget, so this seemed like a good solve.
Copy (bad scan, sorry): When Columbus landed in the Caribbean, he thought he was in Asia. In his defense, the rum here is pretty strong.
The lower right side of these bus shelter posters explained where each detail was taken from. Sort of like an answer key. In this case, it’s the engraving of “Haight” on the sidewalk corner at Haight and Ashbury.
Copy: The Bay Area. In detail. Local news, local entertainment, local maps, local shopping, and local links. Brought to you by, well, locals.
Here, the copy on the lower right explains this detail is from The Golden Gate Bridge, rivets 88-90.
T-Mobile (European Launch)
Baggage Carousel Translator
T-Mobile’s flat rate to call across Europe meant they were Making the World and Easier Place to Talk. For T-Mobile’s European launch, we gave travelers some ice-breakers to back that up. Useful phrases translated into the arriving country’s language would greet travelers.
Airport Phone Installation
Lifting a receiver rang a similar phone at an airport in the designated city, one being random. Travelers could talk with others around the world on these 2-minute calls.
In-Flight Magazine Ad
Apparently, even the best of ice-breakers only gets you two minutes with first-classers.
Teaser for the unveiling of San Francisco’s Metreon, an entertainment complex featuring everything from an IMAX theater to virtual bowling.