Ads From Way Way Way Back

E.P.T. (Early Pregnancy Test)

E.P.T. (Early Pregnancy Test)

One of my very first student ads.

Legale Socks

Legale Socks

Bus Shelter

The very first ad I ever had had run. I was given the image and told to write a line for it. Not the best way to come up with something, but Adweek seemed to like it (below).

ADWEEK-1LEGALE

Graham-Windham Charities

Graham-Windham Charities

One of the first print ads I ever had run.

New York Magazine

New York Magazine

Bus Panel

Daily-News-Front-Page-(NY-Mag)

Front page of the Daily News, Dec. 2, 1997, after the Mayor had this ad pulled off the sides of buses. I’m thankful for slow news days.

Daffy's

Daffy's

Hard Rock Cafe

Hard Rock Cafe

Copy:  Elvis Presley’s gold lamé suit. Hard Rock NYC. Directly above table #24. With over four decades of Rock ‘N Roll memorabilia on every wall, it may be hard to keep your eyes on the menu. But please try, our chefs work very hard.

hardrock_meatloaf

Playstation (MLB 2000)

E-Loan

E-Loan

At the time, people thought E-Loan was simply a site that pointed you to the best rates. They needed to convey they had consultants on hand to help with your financial needs. Also, they had very little budget, so this seemed like a good solve.

Tropico Rum

Tropico Rum

Copy (bad scan, sorry): When Columbus landed in the Caribbean, he thought he was in Asia. In his defense, the rum here is pretty strong.

BayArea.com

BayArea.com

The lower right side of these bus shelter posters explained where each detail was taken from. Sort of like an answer key. In this case, it’s the engraving of “Haight” on the sidewalk corner at Haight and Ashbury.

Copy:  The Bay Area. In detail. Local news, local entertainment, local maps, local shopping, and local links. Brought to you by, well, locals.

BayArea.com

Here, the copy on the lower right explains this detail is from The Golden Gate Bridge, rivets 88-90.

T-Mobile (European Launch)

T-Mobile (European Launch)

Baggage Carousel Translator

T-Mobile’s flat rate to call across Europe meant they were Making the World and Easier Place to Talk. For T-Mobile’s European launch, we gave travelers some ice-breakers to back that up. Useful phrases translated into the arriving country’s language would greet travelers.

tmobilePhones

Airport Phone Installation

Lifting a receiver rang a similar phone at an airport in the designated city, one being random. Travelers could talk with others around the world on these 2-minute calls.

tmobilecoupon

In-Flight Magazine Ad

Apparently, even the best of ice-breakers only gets you two minutes with first-classers.

Sony Metreon

Teaser for the unveiling of San Francisco’s Metreon, an entertainment complex featuring everything from an IMAX theater to virtual bowling.

Sony Metreon

Bus Shelter

Hand

Bus Shelter

Bubbles

Bus Shelter